Aliansi operator seluler terkemuka resmi luncurkan WanderJoy, program rewards lintas negara dengan manfaat dan penawaran eksklusif yang dapat dinikmati saat bepergian di Asia Pasifik.
Platform boosts travel experiences with curated list of rewards and privileges, easily accessed across Asia-Pacific
Tokyo/Jakarta, October 28th, 2025 – The Travel Alliance, comprising leading mobile operators across AsiaPacific – Singtel, AIS, Taiwan Mobile, GOMO Philippines, KDDI, Telkomsel, Optus and HKT – today announced the official launch of WanderJoy, the world’s first cross-border rewards programme by telcos. Unveiled at the KDDI SUMMIT 2025 in Tokyo, this pioneering initiative marks a major step toward transforming the way people travel, connecting millions of customers to a multitude of benefits and exclusive travel privileges that can be redeemed easily across borders.
According to the Asia Pacific Loyalty Programs Intelligence Report 2025, traveller experiences across the region remain fragmented and inconsistent. With the increasing volume of cross-border travel, travellers face persistent challenges including disjointed rewards systems, frequent SIM-swapping, language barriers, and limited access to benefits abroad. The Alliance already brings the best in 5G connectivity and roaming to over 350 million of its customers across the region. It is now bridging the gaps and setting a new benchmark in travel experiences with WanderJoy, which provides access to privileges, like premium airport experiences, and rewards across entertainment, dining and more, via a single, frictionless platform.
Ms. Anna Yip, CEO, International Digital Services of Singtel and Chairperson of the Travel Alliance, said, “The Travel Alliance members are moving beyond connectivity to becoming travel enablers – giving our customers a window into new experiences and making their trips smoother and more memorable. As more people rely on their phones to plan, book and navigate their journeys, we’re evolving with them, using data and partnerships to guide, delight and inspire. With WanderJoy, Alliance customers get to enjoy unique and exclusive offers – from family-friendly attractions and gourmet experiences to wellness escapes and adventure tours. We’re elevating their travel experiences, delivering what matters to them at every touchpoint.”
Anna added that the launch also highlights the power of industry collaboration in shaping the future of travel and redefining what it means to be a telco and how we engage our customers abroad. By connecting telco data insights with partner networks in hospitality, retail, and transport, we’re creating opportunities for cross-industry innovation and growth. We will continue to add more partners to this ecosystem to benefit more travellers from our customer base globally.
Mr. Derrick Heng, Chief Marketing Officer at Telkomsel, said, “By leveraging trusted networks and regional partnerships, the alliance moves beyond connectivity to enrich the digital travel ecosystem with WanderJoy. More than a rewards platform, WanderJoy empowers travelers with seamless, borderless lifestyle experiences across Asia-Pacific. Telkomsel looks forward to continuing this journey by enhancing our roaming and loyalty capabilities to deliver the best digital experiences for Indonesians at home and abroad.”
Elevating the travel experience
WanderJoy features specially curated offers and premium experiences which customers can access through the Alliance members’ platforms such as myAIS app, The Club, KDDI au Unlimited Data Overseas, GOMO PH app, My Singtel app, Taiwan Mobile app and MyTelkomsel.
Since its soft launch in June 2025 as an online platform, WanderJoy has been steadily expanding its partner ecosystem and offerings, becoming every traveller’s trusted companion.
The latest additions to enrich customer journeys across the region include DragonPass, Estee Lauder, Grab, KKday, Omio and Trip.com extending differentiated perks for travellers, ranging from airport lounge access and travel bookings to exclusive lifestyle experiences.
Travellers are encouraged to enable notifications and check their telco apps regularly for fresh offers and seasonal campaigns, as WanderJoy’s catalogue of rewards and partners continues to grow.
For Telkomsel customers:
On the MyTelkomsel app, tap the ‘Special for Roaming Customer’ icon to access wanderjoy.com, select your destination country and preferred rewards, copy the code or save the QR voucher to redeem at participating merchants. MyTelkomsel will integrate its loyalty points system (Telkomsel Poin) in the next version update, further enriching travelers’ experiences with hundreds of offers from existing merchants from Telkomsel’s digital ecosystem – spanning categories such as dining, shopping, donations, travel, lifestyle, entertainment, health, beauty, education, sports, and telco.
To find out more, visit www.wanderjoy.com.