Telkomsel Enterprise continues to innovate in addressing the challenges of B2B marketing in the digital era by implementing cloud-based marketing automation technology. This innovation has significantly enhanced the personalization and effectiveness of communication with enterprise partners, leading to Telkomsel Enterprise receiving the Silver Trophy in the Excellence in B2B Marketing category at the Marketing Excellence Awards (MEA) 2025.
Transforming B2B Marketing in the Digital Era
Shifting consumption patterns and evolving behaviors among B2B customers demand a more personalized and responsive marketing approach. Today’s business clients expect relevant interactions tailored to their specific needs, rather than generic messaging.
Understanding this shift, Telkomsel Enterprise transformed its traditional marketing strategy into a cloud- and real-time-based approach through cloud-based marketing automation. This solution enables precise and effective message delivery across various digital channels such as email, websites, and communication apps.
Cloud-Based Marketing Automation with Merkle Indonesia
In collaboration with Merkle Indonesia, a part of Dentsu Indonesia, Telkomsel Enterprise implemented an advanced cloud-based marketing automation platform that offers several key advantages:
-
Real-time engagement based on customer behavior and needs.
-
Personalized content tailored to each industry sector and interaction history.
-
Cross-channel integration to ensure consistent messaging.
-
Comprehensive performance analytics for continuous optimization.
This approach enables Telkomsel Enterprise to interact more adaptively and responsively with its enterprise partners, enhancing both collaboration and overall business performance.
This award highlights Telkomsel Enterprise’s dedication to driving digital innovation in B2B marketing. By advancing cloud technology and automation through cloud-based marketing automation, the company empowers its enterprise partners to swiftly adapt to the challenges of the digital era, making their solutions Jadi Lebih Berdampak.
Telkomsel Enterprise’s commitment goes beyond just technological advancement, it is also about empowering business partners to enhance their competitiveness and create sustainable positive impact in the B2B market.
