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SIFA 2.0 - Telkomsel’s Digital Operating Platform

SIFA – Site as Factory

sifa-telkomsel

How Telkomsel Plans Its Network Across 17,000 Islands

From site selection to outlet performance, one digital platform now unifies how Telkomsel plans, builds, and monitors network growth across Indonesia.

Our Challenge: Indonesia is One of the Most Complex Markets

With more than 17,000 islands, 514 cities and regencies, and over 1.7 million outlet partners spread from major cities to remote areas, Indonesia is one of the most complex markets in the world to plan a telecommunications network. For years, that complexity was managed manually through spreadsheets, emails, and time-consuming cross-team coordination.

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17,000 Islands

With 514 cities and regencies, every network investment decision takes into account highly diverse terrain and accessibility.

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1.7 Million Outlets

Outlet partners are spread from major cities to remote areas, with the majority lacking a structured method for reporting market conditions.

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Manual Process

Planning is carried out using Excel, email, and cross-team coordination—processes that are time-consuming and prone to error.

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Separate Data

Network, sales, marketing, and finance data are stored separately—no one has a complete picture.

14 Days
Average approval cycle (before)
8+
Separate system that must be crossed
61
Branches with different processes
10.000+
Initiative network per year

SIFA Unifies All Cycles into One Platform

The platform unifies data from multiple directorates into a single source of truth for the first time, into a foundation of a closed-loop workflow.

Siklus SIFA Telkomsel

71%

Faster Approval

From 14 days to less than 4 days

64%

Faster Planning

95% digitalization process

42x

Adoption Growth

From 50 pilot users to 2,100+ in the first month

1,627

Surveyed Outlets

338 field findings automatically forwarded

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From Idea to an Active Site on One Platform

Choose Location

Accurately choosing a recommended site directly on the map.

Simulasi Machine Learning

Get automatic eligibility score based on machine learning. 

Automatic Proposal

Generate a summary of the site proposal, ready for submission.

Outlet Survey

The field team surveys the outlet directly from the application. 

A complete journey of SIFA

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Additional Information