The West Sumatra Tourism Office still relies on manual recording which is inefficient, making it difficult to understand tourist behavior, visit trends, and favorite destinations. This has an impact on policies that are less targeted and economic opportunities for business and local communities are not yet optimal. Therefore, the West Sumatra Tourism Office needs to innovate through digital transformation to present a more accurate and real-time data collection system.
Telkomsel Enterprise presents the innovative Mobility Insight and tSurvey solutions to support the data needs of the West Sumatra Tourism Office. The Mobility Insight solution analyzes the location and movement of individuals using telecommunications-based Big Data insights. Meanwhile, tSurvey facilitates data collection through an online survey platform that reaches respondents across Indonesia. With these two solutions, the West Sumatra Tourism Office can access accurate information about tourists—including the number of visits, their origins, favorite destinations, and travel patterns throughout West Sumatra.
As a result, the number of tourist visits to West Sumatra increased from 14,748,890 in 2023 to 19,219,170 in 2024. This growth was driven by more targeted policies, optimized tourism destinations, and more effective, innovative promotional strategies. It all starts with accurate and in-depth data insights.
