#PastiAdaSolusi Jadi Lebih Relevan with Accurate Audience Segmentation
Sajal Bhatnagar
Director Digital Allo Bank
Need
Allo Bank needs advertising strategies that are targeted, accurate, and adaptable to customer needs.
Allo Bank aims to reach high-value customers with diverse needs, behavioral patterns, and demographic segments. As a new digital bank, Allo Bank needs to advertise effectively to the right audience in today’s increasingly competitive landscape. Therefore, a targeted and relevant advertising strategy is crucial.
Solution
Advertising services with accurate audience segmentation.
Telkomsel Enterprise offers the DigiAds solution to help Allo Bank optimize audience segmentation precisely, enabling more accurate targeting of high-value customers. This strategy ensures that the right message reaches the right audience at the right time.
As a result, Allo Bank successfully reached high-value customers, achieving up to 6 times higher ad conversion rates and 1.5 times more daily leads compared to before.
