Jakarta, 7 March 2023 – Telkomsel signed a Memorandum of Understanding (MOU) to integrate Microsoft Azure Artificial Intelligence (AI) into Telkomsel's marketing strategy and marketing platforms to create more personalized experiences for customers. The integration was further discussed in Barcelona at Mobile World Congress 2023 and marks the sustainability of Telkomsel's digital transformation roadmap, as a leading digital telco company in Indonesia by continuing to innovate and implement the latest technology that will thrive in the industry and nation.

Derrick Heng, CMO of Telkomsel said, "AI technology is a rapidly growing field changing how businesses operate across various industries. Using Azure AI, Telkomsel aims to improve customer engagement and satisfaction by analyzing data insight to provide more personalized experiences and predict future behavior and preferences. We are delighted to partner with Microsoft to explore new possibilities in Telkomsel's marketing platforms. Through this collaboration, we can provide our customers with more personalized, efficient, and the best experience in enjoying their digital lifestyle activities."

Dharma Simorangkir, President Director of Microsoft Indonesia said, “We are happy to continue our long-term relationship with Telkomsel in accelerating and elevating the digital transformation of Indonesia. In line with our mission, which is to empower every person and every organization on the planet to achieve more, we are looking forward to bringing greater impacts for Indonesia – the people, industry, and society.”

Through this integration, Telkomsel will collaborate with Microsoft to jointly define the end-to-end in enhancing and developing of Telkomsel's marketing platforms by incorporating Natural Language Processing, which can analyze data and generate insights that help optimize business strategies effectively.

Telkomsel will use Azure AI machine learning algorithms to analyze data insight, natural language processing better to understand customer interactions and sentiment, and predictive analytics to anticipate future behaviors. This technology will enable Telkomsel to create more personalized products and services tailored to each customer's unique needs and preferences.

"Telkomsel is committed to implementing the most advanced technology to deliver the best possible customer experience. Telkomsel will continue to explore, trial, and develop the latest technology innovations for the best service digital experience and delivering more comprehensive solutions that suit customer's needs," concluded Derrick.