Inovasi Top Global AI dan Automation Telkomsel untuk Marketing yang Lebih Canggih dan Tepat Sasaran
Outstanding Catalyst Award for AI & Automation – AI Marketing Brain leverages artificial intelligence for real-time marketing decisions and personalized offers.
- Finalist in Business Gamechanger and Mission Trailblazer – ODA Monetization Engine transforms big data assets into new business opportunities through AI integration.
- Showcased at Innovation Zone – Millisecond CX Assurance delivers network performance optimization in milliseconds.
- In TM Forum’s DTW Ignite, Telkomsel won three awards in 2024, and won four awards in 2025.
Bangkok, Thailand, December xxth 2025 – Telkomsel has once again achieved global recognition by winning the Outstanding Catalyst Award in the AI & Automation category at the TM Forum Open Innovation Catalyst Awards, held as part of the Innovate Asia 2025 conference. This award continues Telkomsel’s consistent track record of winning accolades at various global TM Forum events.
This achievement reaffirms Telkomsel’s commitment to continuously strengthen its role as a leading digital telecommunications service provider that empowers Indonesians for a better today and an excellent tomorrow, particularly through innovative and superior connectivity, services, and solutions – unlocking more opportunities for everyone, every home, and every business.
AI Marketing Brain in Telecoms: Innovation for the Industry’s Future
The Outstanding Catalyst Award – AI & Automation was presented for Telkomsel’s AI Marketing Brain project, developed in collaboration with global technology partners. This solution enables real-time marketing decision-making powered by artificial intelligence (AI). By integrating customer, network, and billing big data into advanced AI models, the project predicts behavior, personalizes offers, and drives measurable outcomes, boosting new 5G customer conversions by 28% while reducing operational costs by 35%. This innovation demonstrates how AI can accelerate telecom growth in a data-driven world.
Joyce Shia, Chief Information Officer at Telkomsel, stated, "Artificial intelligence is rapidly transforming how businesses operate across industries. Innovations like AI Marketing Brain empower us to make strategic decisions in real-time and deliver personalized offers, creating more meaningful experiences for customers. When technology is used in a purposeful way, that’s when it truly empowers people."
AI Unlocks New Business Opportunities
Telkomsel was also recognized as a Finalist in the Business Gamechanger and Mission Trailblazer categories for its Open Digital Architecture (ODA) Monetization Engine project. This initiative validates the concept of transforming static big data assets into dynamic digital services that unlock new revenue streams. By embedding AI and digital twin technology into networks and services, the project reduced time-to-market for new offerings by 40%, drove 27% growth in real-time 5G subscribers, and opened significant revenue potential from data solutions, insight-as-a-service, and digital financial services.
Showcasing Millisecond CX Assurance
At the Innovation Zone, Telkomsel showcased Millisecond CX Assurance, a solution designed to deliver superior digital experiences by detecting and optimizing network performance within milliseconds. This proactive approach improves customer loyalty by 12%, increases ARPU by 10-20%, and enables premium network offerings for specialized digital experiences such as esports, content creation, and special events.
About TM Forum and Open Innovation Catalyst Awards
TM Forum is a global alliance of over 800 organizations across the connectivity ecosystem, including leading communication service providers, hyperscalers, network vendors, and technology consultants. The Open Innovation Catalyst Awards celebrate collaborative innovation addressing real-world industry challenges, judged on criteria such as innovation, business impact, proof of concept, and scalability. Winning projects were showcased at Innovate Asia, a premier event for collaboration and cutting-edge innovation in the region.
Telkomsel’s Track Record at TM Forum Global Events
At previous global TM Forum events, Digital Transformation World (DTW) Ignite in Copenhagen, Denmark, Telkomsel consistently recorded a series of achievements:
- At DTW 2024, Telkomsel won three awards:
- Best Moonshot Catalyst – Attendees’ Choice Award
- Outstanding Catalyst – Rising Star
- Outstanding Catalyst – Attendees’ Choice Award
- At DTW 2025, Telkomsel won four awards:
- Outstanding Catalyst – Business Impact
- Outstanding Catalyst – Use of TM Forum Assets
- Outstanding Catalyst – Interactive Showcase
- Outstanding Catalyst – Attendees’ Choice Award
"Telkomsel’s consistent achievements at TM Forum reflect our commitment to technological and network innovation that delivers value beyond connectivity. Together with our partners, we aim to create more opportunities and tangible benefits for customers and society," said Joyce.
Learn more: TM Forum Catalyst Awards 2025