Understanding the market takes more than looking at a company’s internal data. Changes in people’s mobility, activity across different areas, and digital service usage can also reveal valuable insights into how markets are developing.
To help businesses gain this broader perspective, Telkomsel Enterprise has brought Telco Insight to Snowflake Marketplace. The solution allows businesses to combine aggregated and anonymized telecommunications insights with their own internal data.
By bringing these data sources together, businesses can gain a broader view of the market, assess the potential of different areas, and make more informed decisions about their next business moves.
Seeing Market Dynamics from a Broader Perspective
Every company has internal data to understand its customers, transactions, and operations. However, this data typically only reflects activity within its own ecosystem. To gain a broader view of the market, companies also need to understand how consumer behaviour and competitor services vary across different areas.
Telco Insight from Telkomsel Enterprise complements this perspective with insights into app usage, mobility, demographics, and digital activity across Indonesia.
In banking, for example, competitive insights enables banks to see how different mobile banking apps are being used and understand the level of competitor app usage in a particular area. These insights can help banks assess the usage of banking apps across locations and identify areas with greater potential for customer acquisition and targeted marketing. Mobility and demographic data can also help banks better understand the characteristics and activities of audiences in those areas.
Telco Insight Now on Snowflake Marketplace
The availability of Telco Insight Telkomsel Enterprise on Snowflake Marketplace makes it easier for businesses to use telecommunications insights alongside the business and operational data they already have.
By bringing different data sources together, companies can gain a more complete view for reporting, analysis, business planning, and the development of AI-powered solutions.
This approach allows telecommunications insights to become part of a broader business perspective. Companies can use them to better understand market conditions, set investment priorities, and identify new opportunities for growth.
“Our collaboration with Snowflake expands how Telkomsel Enterprise helps businesses use telecommunications insights to better understand market dynamics. By combining aggregated and anonymized insights with companies’ internal data, organizations can gain broader context to set investment priorities and capture new growth opportunities,” said Jockie Heruseon, Vice President of Data Solutions and Digital Financial Services, Telkomsel Enterprise.
Using data at scale also needs to go hand in hand with strong privacy protection. Telco Insight Telkomsel therefore provides aggregated and anonymized insights at the population and area levels, without exposing individual customer information or data that could identify a specific person.
The solution is managed under Telkomsel Enterprise’s data governance practices and aligned with regulations in Indonesia, including the Personal Data Protection Law (UU PDP).
This enables businesses to understand broader patterns and trends without accessing customers’ personal information.
See Business Opportunities More Clearly with Telco Insight
Markets can change quickly, and businesses need more than internal data to understand what is happening around them. By combining Telco Insight with a company’s existing data, businesses can make decisions with a broader context, from choosing the right locations and planning investments to identifying new opportunities for expansion.
The availability of Telco Insight Telkomsel Enterprise on Snowflake Marketplace is another step toward making telecommunications insights easier to use as part of everyday business needs.
Discover more about Telco Insight Telkomsel Enterprise and its availability through Snowflake Marketplace.
