Telkomsel | 31 August 2017

                              The Most Effective Advertising Solution for SME


Are you starting a business but confused about how to advertise effectively? Well, now there is a solution.

Telkomsel MyAds is presented in an effort to provide support for the progress of  small medium enterprises (SME). This advertising platform with the concept of do-it-yourself gives flexibility to the SMEs as advertisers to create, customize, and monitor ads independently. Now the Indonesian SMEs players can reach a wider new consumer through more than 178 million Telkomsel subscribers throughout Indonesia.

By using MyAds service, it will be easier for advertisers to create and send their ads to Telkomsel subscribers directly to their mobile devices via SMS, MMS, and USSD. Furthermore, users of these platforms can also customize the ads according to their needs with the four benefits of services offered, namely Location Based Advertising (LBA), Broadcast, Targeted, and Interactive.

LBA is an advertising service that allows advertisers to send their advertising campaigns to Telkomsel subscribers around specific locations according to the advertiser's needs. Broadcast is an advertising service that gives advertisers the flexibility to deliver bulk advertising in accordance with the advertiser's data and needs.

Targeted is an advertising service that gives advertisers the flexibility to send advertisements to Telkomsel subscribers according to the required profiles, such as gender, age, or service usage behavior. Interactive is an advertising service that allows advertisers to send interactive advertisements to Telkomsel subscribers and can be used for quizzes and surveys to potentially strengthen user engagement.

In addition to these four advantages, a wide selection of payment methods is also available, from TCASH digital financial services, credit cards, to bank account transfers. Currently there are seven banks that support payment methods through bank account transfers, namely BRI, BCA, Mandiri, BNI, Danamon, BII, and OCBC NISP.

Although currently Telkomsel MyAds focus on embracing SME market, but in the future there will be a possibility to cooperate with the corporate market or more established creative industries, such as e-commerce. This can not be separated from the availability of Application Programming Interface (API) in Telkomsel MyAds service that can be integrated into the existing system of cooperating companies.

In Telkomsel MyAds, advertisers may choose to monitor their ad performance directly from the MyAds service on the web or integrate an existing system with the API provided. So, advertisers can directly monitor the performance of their ads from their own systems.

The SME sector has an important role in promoting Indonesia's economic development and growth, as well as reducing unemployment. Therefore, SME sector is encouraged to increase its productivity. It is expected that Telkomsel MyAds service can help stimulate the growth of MSME sector in Indonesia better.

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